ABSTRACT
Limited research has investigated the impact of immigrants' sense of place (SOP) attitudes on their quality of life (QOL) outcomes, especially during crises such as the COVID-19 pandemic. The present study aimed to fill this gap by examining the effect of SOP attitudes and health-related QOL (HQOL) on 120 Iranian citizens residing in Budapest, Hungary, during the pandemic. Using social media platforms, an online survey was conducted between March and July 2020. The findings of this study revealed that SOP elements, such as connection to sites, location identification, and location reliance, are susceptible to change and rely on QOL during the pandemic. The study also highlighted that Budapest has the potential to become a desirable destination for future immigrants. Overall, this study contributes to the literature on the relationship between SOP attitudes and QOL outcomes among immigrants during a crisis. It provides valuable insights for policymakers and practitioners to improve the SOP and QOL of immigrants living in cities affected by pandemics or other crises. This study provides insights into the influence of a sense of place on the quality of life of Iranian immigrants by presenting a model and highlighting significant results in a selected community.
ABSTRACT
The COVID-19 pandemic has significantly impacted the tourism and hospitality industry. This study aims to reconceptualize the concept of customer perceived value (CPV) in Isfahan's five-star hotels during the pandemic using the grounded theory (GT) approach in the context of qualitative research. The objective of this study is to explore the key dimensions of CPV and identify the main strategies that enhance the value perceived by hotel customers. Data were collected with interviews with 30 experts in the hotel and hospitality industry, and MAXQDA software was used to analyze the data. The dominant themes that emerged from the content analysis included health-oriented self-gratification value, financial value, quality value, emotional value, social value, epistemic value, information value, and health security value. Additionally, the subthemes identified were trust, satisfaction, and information access. All these themes could potentially be employed by hotel sectors as solutions to enhance customer satisfaction during the pandemic. From a practical standpoint, this study provides insights to hotel managers or practitioners to implement updated strategies that contribute to knowledge development about customer perceived value in the hotel sector, which can lead to enhanced customer satisfaction and loyalty. The article makes theoretical contributions to the literature on CPV by identifying new dimensions that are relevant to the pandemic. This extension of the literature provides a more comprehensive understanding of CPV in crisis situations and can inform future research on the topic. The article also discusses future research directions.
ABSTRACT
During the past three years and with the spread of the pandemic, smartphones were the most important communication bridge between tourists and organizations;now more than ever, they are intertwined with the lives of tourists and destination management organizations. Although much research has been conducted in this field, the investigation of the effects of the pandemic on the technology and functionality of smartphones is one of the topics that has been less discussed. Therefore, the current research was conducted to determine the role of smartphones in tourism management dynamics during the pandemic. The research method was qualitative (content analysis, theme analysis), and 32 people participated in the interview process as a statistical sample. Then, the oral interviews were transcribed, and a thematic analysis was performed. For the analysis of the interviews, MAXQDA 2020 software was used. The results of the research indicate that smartphones were one of the most important platforms for tourism management dynamics during the pandemic, and in the event of a pandemic in the future, they can help contain the destruction to a great extent in their current position.